How We Work

Coll graphics are part of our work

Commercial and Retail Design,

Based on Return of Investment we design or re develop: Visitor Centers, Show Rooms, Hospitality, Restaurants, Large Format Stores, Cafes, Fast-Foods, Pharmacies and Community Organizations and offices.

Base Design Philosophy: What it Means to Work with Us

Your long term profitability is important to us.
This is because more than our client, you are our partner. We understand that the financial viability of your company is foremost in your mind, and we strive to address this priority in our designs. We take the time to understand the nature and intrincacies of your business and the preferences of your customers, as well as the nature of the transactions that take place in your place of business. This way, we can create designs that fit your company’s needs.

We help you increase revenues.
The design of your place of business is a big factor in your company’s ability to attract potential customers. The interiors, the lighting, the spacing between shelves – all these factors come together to create a look for your customers will either respond to or be indifferent towards. It is our job to ensure that your store or office is attractive and pleasing to your target market. It is also our job to create an environment for you that will help you attain your sales targets, day after day.

We help you lower costs.
The design of your company is also a big factor in your operating costs. Under the Base Design philosophy, to optimize profits for your company, operating costs must be kept to a reasonable minimum. This includes conserving electricity, which can be addressed with the proper low electrical consumption lighting. We understand that your spacing requirements and rental costs are affected by the flow of activity through your business space. We seek to understand these things before making recommendations that will decrease costs.

We want to help you make the right investments.
We understand how important it is, in today’s economy, not to waste a single penny. We know that you want to make the best use of your company’s resources. This means that every capital expenditure must be measured against a return rate that is acceptable to you. That is why are designs our carefully thought out and seek to fulfill your company’s requirements and objectives. We will only recommend designs that will help your company increase its revenues and profits, while lowering costs.

We are used to and we enjoy working as a team always restricting ourselves to the boundaries and regulations of the brands /roles we work with. We are always discreet about projects and business we are involved with.

Our clients can choose what level of involvement they want from us; from a complete project with all approvals and management to a simple chart / concepts  with enough information for them to work at their own pace without taking unnecessary risk or compromising the business performance.
All work is done to NZ Standards.

We are mature and understand the social and psychological aspects of the work we want to be involved with and we interact well with people of different cultures and backgrounds